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Dino Ranch

#Concept-art #toy-design #hardlines #softlines #production-art #spec-Sheets #Mechanical #sample-review #overseas-vendors #rendering #Packaging

Credits to Jazware’s amazing digital content team!

Project Overview: Brought joy to preschoolers through thoughtfully crafted toys for a globally distributed franchise. Led design across vehicles and plush assortments, focusing on intuitive play patterns and tactile delight—ensuring every child could connect with their favorite characters through hands-on play.

Team Context

Collaborated within a four-person design team to deliver playful, high-quality merchandise that honors the show's spirit.

Role: Toy Designer: Vehicle Designer · Lead Plush Designer

Category: Toys: (Hardlines & Softlines)
Audience: Pre-K
Partner: Jazwares, LLC
Licensor: Boatrocker Studios
Tools: Adobe Photoshop, Adobe Illustrator
Copyright: © Boatrocker Studios | Rights Reserved to Jazwares, LLC
Final Product: Available via major retail partners (Amazon)

Hardlines

Vehicles — Lead Designer

Rev up that rocket!

Essential Kit: Design each vehicle to express personality through play!

Essential magic: legs animate as wheels spin, creating living motion that mirrors the show.

Miguel's technical tow rig swivels & hooks

Min's medical cart rattles with resourceful "clutter."

Key Contributions

Concept art and design development for vehicle SKUs
Translation of 2D show assets into production-ready toy forms
Play pattern definition and mechanic alignment
Direct collaboration with engineering and overseas vendors
Sample review focused on fit, function, durability, and finish

Action-Packs

Softlines

I had the opportunity to help design and launch the first Dino Ranch plush assortment, translating the show’s characters into market-ready plush forms while balancing IP integrity, and retail cost targets.

10” Plush — Lead Designer

Key Contributions

Development of 1 individual 10” plush SKU as a scale-up extension
Translation of Blitz’s 3D on-screen form into a plush-friendly silhouette while meeting retail cost targets
Collaboration with overseas vendors to validate proportions, structure, and softness at increased scale
Sample review and refinement to ensure consistency across the expanded assortment
Enabled rapid assortment growth while maintaining quality standards and manufacturability
Strategic reuse and scaling of specs to support multiple 10” character SKUs

6” Plush Assortment — Lead Designer

Key Contributions

Lead design for 3 core 6” plush SKUs (Blitz, Tango, Clover)
Creation of detailed plush spec sheets, accounting for measurements, seams, embroidery placement, and materials
Strategic reuse and scaling of existing spec sheets to support size extension without quality loss
Owned sample review and iterative refinement with overseas vendors to ensure softness, proportion, and durability
Alignment with licensors and production partners to ensure IP fidelity and manufacturability

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